Terms of service
Effective November 2, 2026
These terms are an agreement between you and BidCadence ("BidCadence", "we", "us"), based in New York, USA. They cover your use of the BidCadence website and software (the "service"). By signing in or using the service, you agree to them. If you don't agree, don't use the service.
If you use the service for a company, agency or other organization, you agree on its behalf and confirm you have the authority to do so. "You" then means that organization as well as you.
1. The service
BidCadence analyzes your Google Ads accounts, recommends changes, and applies the changes you choose. The service is for business use, not for personal, family or household use.
The service is in early access. Features may change, be added or be removed, and may contain errors. We may also limit how much of the service you use, including because Google limits how many requests we can make each day.
2. Your account and team
- You sign in with your Google account and must be at least 18.
- Access is by invitation for now. We decide who can start a team.
- You're responsible for all activity in your account and team, including who you invite and the access level you give them. Tell us right away if you think someone has used your account without permission.
- Keep the information you give us accurate, and keep your Google account secure.
3. Google Ads accounts you connect
Connect only Google Ads accounts you're authorized to manage. If you manage accounts for clients, you confirm that you have your clients' permission to use the service on their accounts and to let your team do so. You must keep following Google's terms and advertising policies, and you remain responsible for your accounts with Google.
4. Recommendations and your decisions
Recommendations are estimates based on past data and rules set in the service. They aren't guarantees of future results, and they aren't professional advice. Review them before you apply them.
The service changes your Google Ads accounts only when you or someone on your team chooses to apply a change or undo one. You're responsible for those decisions, and for your advertising spend and results. Applied changes can affect what you spend from the moment Google accepts them.
Undo tries to put back what a change replaced. It can't refund spend that has already happened, and it may not work in every case, for example when Google didn't confirm a change or the item was changed again afterwards. Check your Google Ads accounts regularly, and after any change or undo. Undoing an uploaded image or linked video takes it out of the asset group or ad, but it stays in the account's Google Ads asset library.
5. Acceptable use
You agree not to:
- get into, or try to get into, other people's accounts or data;
- interfere with or overload the service, or get around its security or usage limits;
- copy, resell or rent the service, or use it to build a competing product;
- reverse engineer the service, except where the law doesn't allow us to prohibit it;
- use the service for anything unlawful, or in a way that breaks Google's terms or policies.
6. Fees
The service is free during early access. If we introduce paid plans, we'll tell you beforehand, and nothing will be charged without your agreement. You pay Google directly for your advertising; those costs have nothing to do with us.
7. Your data
You keep all rights to the data you connect or enter ("your data"). You let us use it only to run the service for you and your team, as described in the privacy policy, which is part of these terms. You confirm you have the right to give us your data. If you upload an image or link a video, you confirm you own it or have permission to use it in ads, including permission from any person shown in it, and that it follows Google's advertising policies. We send it to Google Ads and don't keep a copy.
8. Our rights
We and our licensors own the service, including its software, design and name. We give you a limited, non-exclusive, non-transferable right to use it under these terms while your access lasts. If you send us ideas or feedback, we may use them freely and owe you nothing for them.
9. Confidentiality
Each of us will keep the other's non-public business information confidential and use it only for the purposes of these terms. This doesn't cover information that is public, already known, independently developed or lawfully received from someone else. Either of us may disclose information when the law requires it, giving notice first where allowed.
10. Google and other services
The service depends on Google sign-in, the Google Ads API and Google Cloud, which Google provides under its own terms. We aren't responsible for Google's services, and features may change or stop working if Google changes them or limits our access.
11. Suspending or ending access
You can stop using the service at any time: disconnect Google Ads and ask us to delete your data. If you manage Google Ads accounts for clients, a client can end our access to its account at any time by removing it in Google Ads (the client's account access settings) or at myaccount.google.com/permissions. A client can also email support@bidcadence.com to have us stop, and we aim to stop work on its account within 3 business days. Deleting data is covered by the privacy policy.
If you are your team's owner, disconnecting Google Ads locks everyone on the team out at once. If Google Ads isn't connected again within 30 days, we delete the team's data as our Privacy Policy describes, and the change log 6 months after that. Reconnecting within the 30 days restores access and data. Other members only find out when they next sign in, so owners should tell their team.
We may suspend or end your access if you break these terms, to protect the service or other users, if the law or Google requires it, or if we stop offering the service. We'll give notice where reasonable. Changes already made in your Google Ads accounts stay there after your access ends. Sections 7 to 10 and 12 to 17 continue after that.
12. No warranty
The service is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title and non-infringement, and any warranty that the service will be uninterrupted, secure or error-free, or that it will produce any particular result.
13. Limit of liability
To the fullest extent the law allows, we aren't liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, advertising spend, business or data, arising from these terms or the service, even if we were told they were possible.
Our total liability for all claims arising from these terms or the service is limited to the greater of US$100 and the amount you paid us for the service in the 12 months before the claim.
These limits apply whatever the legal theory of the claim, and even if a remedy fails of its essential purpose. They don't limit liability that the law doesn't allow to be limited.
14. Indemnity
You'll defend and compensate us against claims by others, and the resulting losses and reasonable legal costs, that arise from your data, your advertising, your use of a Google Ads account you weren't authorized to connect, or your breach of these terms.
15. Changes to these terms
We may update these terms. We'll post the new version here with a new effective date, and tell you about important changes before they take effect, in the service or by email. If you keep using the service after that, you accept the new version. If you don't accept it, stop using the service.
16. Law and disputes
These terms are governed by the laws of the State of New York, USA, without regard to its conflict-of-law rules. Any dispute will be handled only by the state or federal courts located in New York, and you and we agree to their jurisdiction. You and we each give up the right to a jury trial, and agree to bring claims only individually, not as part of a class or representative action.
17. General
- Entire agreement. These terms and the privacy policy are the whole agreement between us about the service, and replace earlier ones.
- Severability and waiver. If part of these terms can't be enforced, the rest still applies. Not enforcing a part now doesn't mean we give up the right to enforce it later.
- Assignment. You can't transfer these terms without our written consent. We may transfer them as part of a merger, sale or reorganization.
- Events beyond control. Neither of us is liable for delays or failures caused by events outside reasonable control, such as outages of Google's or other providers' services.
- Export and sanctions. You confirm you aren't barred from using the service under US export or sanctions laws.
- Relationship. These terms don't create a partnership, employment or agency between us, and they give no rights to anyone else.
- Notices. We may send you notices in the service or to your account's email address. Send notices to us at support@bidcadence.com.