Keep your bids in rhythm.

Google Ads optimization for agencies and in-house teams

BidCadence reads your Google Ads results, recommends changes, and applies only the ones you choose, with a full change log and one-click undo.

Early access: we're onboarding agencies and in-house teams one at a time. Each person signs in with their own Google account and connects the Google Ads accounts they manage.

Age report

Balances each age range to the same return per dollar in every ad group: bid adjustments where they work, exclusions where an age range keeps losing money, with Smart Bidding and low-data ad groups handled carefully.

Time of day report

Groups each campaign's hours into blocks that perform alike and sets an ad schedule bid for each, keeping the campaign's own on and off hours.

Location report

Splits the areas each campaign targets into states, counties and zip codes only where the data shows they perform differently, sets a bid for each, and excludes the places that keep losing money.

Search terms report

Finds converting searches that aren't keywords yet and searches that waste spend, and adds the keywords and negative keywords you choose.

Rules

Run reports on a schedule, like Google Ads automated rules. Each run prepares recommendations for you to review; nothing changes until you apply.

Every account in one place

See all accounts under your manager account (MCC) with spend, forecast, conversions and qualified leads, and work in teams with Admin, Standard and Read-only access.

How BidCadence uses your Google data

Sign in with Google shares your name and email, and asks for access to your Google Ads. That access lets BidCadence read your accounts' campaigns, targeting, search terms and results to build reports, and make the changes you choose to apply: bid adjustments for age ranges, times of day (ad schedules) and locations, age and location exclusions, location targets inside areas you already target, ad group copies, keywords or negative keywords, audience segments, ad text, images and videos, max CPC bid limits and bids, pausing ads, URL exclusions and Final URL expansion.
BidCadence changes your Google Ads only when you click Apply or Undo. It never sells your data or uses it for advertising.
You can disconnect any time. Details in the privacy policy.